Marketing in Real Estate

The life of any effective realtor is a busy one! From showing houses, negotiating deals, finding new ways to market yourself, and keeping the continual friendships with your clients that are required for long term success is extremely time consuming. But, another requirement of reaching success is to continue to improve yourself and your service offerings. Luckily the internet has made it so you can receive training and services from anywhere through the internet.

One way that you can improve your service offerings and understanding with your clients is through receiving a real estate appraisal license. This skill set will expand your service offerings but also allow you to help clients quickly understand the real value of their home. Knowing this before the price their home and put it on the market will help them receive offers faster as they won’t be extremely over pricing their home.

Finding the time to take such courses is difficult but there are a number of online courses that are available that can help you add to your skill-sets quickly and easily. These courses will often offer a 100% money back promise that allows you to receive the entire amount you paid for your course should you not pass the local state exam for certification.

Save Internal Training time – Create Your Own Courses

Another time consuming aspect is hiring and training new members to your Real Estate team. The next time you start training efforts you may follow the example of those teaching the appraisal courses and create your own online course for future team members. It may also be a good idea to have your current team go through a yearly training you’ve setup to make sure they haven’t forgotten any essential information to your team’s success.

Companies like LeanForward offer elearning solutions and course design that can help you construct a perfect course that is completely custom to your needs.

I’m confident that through utilizing technology you can improve your own skills, save time, and improve the skills of your team members.

Its no secret that advertising and marketing are an essential piece to building success as a Real Estate Agent. It is thus extremely important that everything you produce is of the highest quality. The quality of work that you show potential clients will give them an idea of your capabilities and expertise.

It does not matter whether you’re creating newspaper advertisements, banners for websites, or signs to place across town you need to insure that your message is clear and correct. Mistakes in your advertising can turn potential clients away and impact your capabilities of reaching the levels of success you hope for.

Checking Your Grammar in Advertisements

1. Peer Review – Always, always have a peer check your work before you start sending it out as part of your advertising campaign. While it maybe awkward to receive feedback from others it is important to receive that feedback. Don’t you want to hear about potential problems before they’re made so you can correct them?
2. Automated Tools – An automated grammar checker like Grammarly.com can be extremely helpful with checking your advertisements for mistakes. Copy and paste the text you’re using for your advertisement into their automated tool and discover if you’re missing any obvious mistakes. Their online software is available for as little as $7.95 a month, a small price for ensuring your advertisements have optimal impact
3. Test Your Ads – If possible bring in a few friends or family and test the ads on them. Ask them specific questions that will help you identify if your message is clear and that they understand it. This is a step that many individuals forget and leave out even though its so easy. Don’t forget to test!

By having interesting advertising that looks and sounds professional you’ll quickly stand out amongst your competitors. Even more important is the fact that if you do not take the time and steps to check your work, you could be driving customers with thousands of dollars away from your Real Estate business.

Advertising is a critical aspect of Real Estate and every thing you do impacts whether or not individuals decide to do business with you or someone else.

*image by: Wade Rockett

Products and services flood the market and nobody could tell at a glance which of them are generally consumed or used by consumers. Such success is inevitable because of the sales techniques employed in promoting them.

Although there are products or services that are seemingly unmarketable, with a great sales training program, consumers would be easily persuaded, or perhaps, spellbound into thinking that they have to buy the product.

There are numerous sales techniques that are efficiently utilized by business owners and sales consultants nowadays. One way is to charm the consumer’s emotions, leading them to believe the seller, thus, also believing in the product.
With the right sales training, just about anyone could be labeled as an effective salesperson. With the help of sales training, such as hypnotic training, emotional attachment to products can be learned.

Hypnotic training, in particular, does not focus on the product or service alone as it also centers on the salesman’s interaction with the consumer. Such seller-buyer communication entails actions and words by the sales consultant, who can acquire such skills with proper sales training that could allow him to provide subtle dominion to persuade the buyer.
In addition, this type of selling allows you to direct the consumer into a trance, which is a peaceful state of being that allows his mind to be more open to your sales talk.

Distracted sentencing, for example, is a type of hypnotic sales technique that allows you to temporarily confuse a consumer while suggesting that he purchase the product. It is done by adding a phrase or sentence that does not have any connection with the product, then providing a series of sentences that actually makes sense.

By bringing in a statement that does not make sense, the mind focuses inward and goes into a trance as it tries to comprehend what you just said. During this event, the consumer instinctively hears your suggestion, which is to buy the product.

This is a bit more difficult to do with Real Estate, but understanding sales training and sales practices can help in your sales numbers or on the other hand, to protect your clients from sales they shouldn’t get into.

There are so many resumes floating out there today and so many applicants, how can we find the best one?!

We started looking into different ways to find candidates that really, truly suit the position we are looking for. It’s hard to pinpoint a candidate based on all the job sites out there.

There are so many scams on the internet these days that sometimes those good candidates get lost in the shuffle. Since there is not enough time or energy to call everyone in for an interview, we needed a better way to get to those candidates. We knew they were out there and ready, but we couldn’t find them!

Then came Jobfox. Through the site, we were able to use new technology that we had never seen to easily and quickly get to those candidates.

Jobfox uses this “matching technology” which is effective and efficient for not only the employer, but for the candidate, as well. We are matched to candidates who have the skills and experience we are looking for, without having to sort through piles and piles of resumes. JobFox Is Not A Scam, it just helps people find scam free jobs.

A lot of companies are now using Applicant Tracking Systems which just look for key words in the resume. I would hate to miss out on a great employee just because they were missing a word in their resume! Jobfox’s innovative matching system provides a truly genius way of getting to the best candidates. It’s easy, fast, and effective, and I urge all seeking employment to take advantage of the free site!

They have this great “About Me” page. Sometimes, a resume just doesn’t tell the whole story or it is loaded with “fluff” content. Most of the time, I don’t even have time to read through the entire resume, so the “About Me” gives me the key word run down in a visual format that quickly shows me which skills have been utilized the most by the job seeker. Their “About Me” page lists their qualifications, work history, key skills and experiences effectively. It’s amazing that more candidates don’t use this!

I am quickly able to see their length of experience, education and past experience in a short concise way, which allows me to quickly go through and decide if I want to investigate further (a great time saver).

Another cool thing about their “About Me” page is the ability to look at their profile through different views. The interactive view allows me to see the connections they have made throughout their career (an effective tool to see their career path).

The Summary view allows me to see everything about the candidate (schools, authorizations, etc). It also pulls up the information the candidate entered about themselves and highlights the areas that candidates it most interested (or experienced in). Sometimes on a resume, you can’t really tell the passion of that person, so this is a great feature to really allow me the figure out that person quickly.

Finally, the Q&A section really allows me to get into the personality of the candidates (something a resume doesn’t really allow). It shows the candidates goals, as well as some typical interview questions.

This public page that Jobfox provides for us to look at candidates is a tool that I am really glad that we found. I’ve used other searches and became tired of not being able to find the right candidate. Bravo to Jobfox for creating an innovative tool for helping the right people get hired!

There are so many people who are just spamming resumes to hundreds of employers with no luck. This is frustrating to not only the candidates but to the employer, as well.

I feel confident using Jobfox.com as a place to find qualified candidates amongst the thousands of scams out there. New websites, companies, people, etc are consistently trying to promote their candidates and I can trust in Jobfox that it won’t be a scam! Its trusting to know that I’m looking for a job with a company where I know there is no JobFox Scam. The JobFox No Scam policy for limiting scam companies from the site listings only makes the site better.

I am confident that anyone using the service to promote themselves will without a doubt be matched and investigated by a future employer.